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Ekologické zemědělství a poptávka po jeho produktech v obcích různé velikosti na Brněnsku
Skupenová, Zuzana
This thesis deal with organic agriculture and the demand for its products in the municipalities of different sizes in Moravia. Consumer behavior and demand for organic products was the aim of the questionnaire in the region. The questionnaire consisted of 18 questions and was completed by 150 respondents. The data obtained have been properly evaluated and processed into graphs. The results of the survey respondents the average awareness of organic food. After evaluation of the results have shown the organic foods most commonly buy women aged 19-35 years of Brno-country district with secondary education finished with an income of 10 000-19 999 Czk. Consumers of organic food shall be considered as expensive and their higher price is a major restriction to their purchase. They often buy vegetables, fruits and dairy products. Organic food they buy in specialized stores and health food stores, about once a month and these foods will spend the amount of 501-1 000 Czk.
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Možnosti veřejného stravování v biokvalitě v regionu Brno-město
Mlčoušková, Olivie
The thesis is focused on the option catering in bioquality in the region Brno-city. In the first part of thesis are defined the basic concepts of organic farming, organic foods and their certification, market and consumption of organic food and other terms of organic farming. It is followed by information about the market and the consumption organic food. In the second part of thesis are identified options of catering in bioquality in the Czech republic, which are identified from publicly available portals. Another chapter is devoted to the rules and obligations in the catering in bioquality. The thesis is focused on the region Brno-city, it was chooses organic restaurant Rebio. At the conclusion of the thesis was done a questionnaire survey by the customers of organic restaurant Rebio, the survey is about knowledge of organic food, the consumption of organic food, and how often people going to the Rebio restaurant.
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Stravování v biokvalitě v regionu Brno-město - problematika dodávky surovin
Mlčoušková, Olivie
The diploma thesis deals with public bio-quality eating in the Brno-City region and with the issue of raw materials supply. In the first part of the thesis the organic agriculture is defined, in comparison with conventional and integrated agriculture. Also the definition of terms like organic products, organic food and other organic products, including their certification. The next part deals with the market, as well as with the consumption of organic food with an overview of organic food suppliers and the definition of public eating facilities. The last issue of this section is the purchasing behaviour that greatly affects this industry. The second part of the thesis is related to the restaurant Rebio, which is the only certified restaurant in this region. The survey is divided into three parts. In particular it is a supplier survey, than an interview with a chef about the supplier-customer environment of the restaurant, and at last but not at least, a questionnaire survey at the their customers, which related to restaurant turnout, organic farming and purchasing behavior.
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Analýza trhu biopotravin a trendů stravování v lokalitě Brno-město
Rybáriková, Barbora
The focus of the thesis “Analysis of the market of organic food and trends of catering in the region Brno-city” is the topic of organic food and products in terms of quality, in particular in relation to availability of organic food in shops and catering facilities. The thesis is divided into two parts - literary and experimental part. The work includes definitions of organic food, processing of organic food, and system of controls and their labeling, together with the laws relevant for organic farming. A substantial part of the thesis is devoted to analysis of the Czech market using a questionnaire survey and price monitoring of selected types of food. The questionnaire contains twelve questions focused on consumer preferences when buying organic food and eating organic quality meals. The conclusion contains results of the questionnaire summarized together with the comparison of food price monitoring in selected stores.
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Ekologické zemědělství a poptávka po jeho produktech v obcích různé velikosti na Brněnsku
Skupenová, Zuzana
This thesis deal with organic agriculture and the demand for its products in the municipalities of different sizes in Moravia. Consumer behavior and demand for organic products was the aim of the questionnaire in the region. The questionnaire consisted of 18 questions and was completed by 150 respondents. The data obtained have been properly evaluated and processed into graphs. The results of the survey respondents the average awareness of organic food. After evaluation of the results have shown the organic foods most commonly buy women aged 19-35 years of Brno-country district with secondary education finished with an income of 10 000-19 999 Czk. Consumers of organic food shall be considered as expensive and their higher price is a major restriction to their purchase. They often buy vegetables, fruits and dairy products. Organic food they buy in specialized stores and health food stores, about once a month and these foods will spend the amount of 501-1 000 Czk.
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Analysis of organic food market
Herzallah, Petra ; Grosz, Jan (advisor) ; Milan, Milan (referee)
My thesis is focused on the analysis of the organic food market in Prague 4 city.
The thesis is divided into two main parts, theoretical and practical. The theoretical part defines the organic farming, its objectives and principles.
Furthermore, the thesis differentiates between conventional and organic farming, summarizes the history and development of organic farming and describes the development of financial support. The thesis in the theoretical part also describes the definitions of organic products, their labeling, inspection and marketing methods.
The practical part of the thesis contains statistical comparisons of the development of agricultural acreage, the number of farms in organic farming and compares the development of the organic food market in the Czech Republic.
Additionally, the practical part analyzes the market of organic food in town district Prague 4. The collected data is represented in tables and graphs. As a conclusion, the thesis proposes measures to develop the organic food market in selected parts of Prague city.
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